IS Twitter worthwhile for marketing?????

Hi, I just read about a recent study that was assessing how well the most common social media tools REALLY work for potential customer interest.

The good news is that a big swath of people DO actually follow leads that they see on Twitter….in particular…. to check out products and services that are offered.

the Article I read is by Brian Solis on Social Media Today.  Here is what I found intriguing about the study:

"Participants were presented with roughly 100 questions that explored how they discover products in social networks and also their thresholds for advertising and marketing.

The survey found that 48% of those who came into contact with a brand name on Twitter went on to search for additional information on search engines compared to 34% on other social networks, which to be clear, is also an impressive number.

The inspiration, it seems, was tied to a desire to surface additional information about a product, service, or brand with 30% claiming they wished to learn more. Just under one-third (27%), reported that they were receptive to receiving invitations for events, special offers or promotions. 25% stated that they visited a site after learning about a product on their social network of preference."

If you want to learn more, check the full article out yourself.  CLICK HERE

Have a great day and weekend!

Barb