October 6, 2009
Do You Know How To Use Social Media Sites For Your Business?
These past few weeks, I have been fielding questions from many of you in our community on "revisiting getting started" with using social media sites on a shoe string budget to market their business. If this is YOU, you'll find this post by Steve Hachey very useful. Let me know ..please leave your comments and remarks! This is all about the conversation isn't it?
"How Does One Properly Use Social Sites?
There are so many great social sites that enable you to build a profile and illustrate to others what skills and attributes you have that so many might be desperately looking for. The top two sites I want to discuss are Facebook and Twitter.
Let’s take a closer look at Facebook. Facebook was created a few years ago and has grown to well over 250 million users.
Teens use it to connect with friends. The middle aged adult use it to connect with old high school classmates and more and more we are seeing Entrepreneurs and those in all forms of business use it as platform to share their goods and services.
Gone are the days of advertising on TV. Think about it…..250 million possible viewers for a small advertising fee!
So let’s get started….the first and most important step when beginning your Facebook journey or if you are already using it is to be certain that you have a professional looking picture of yourself.
It could be a casual shot, a family shot or a headshot. Remember a picture is worth a thousand words and you don’t get a second chance. Sounds superficial but I am certain that there are those who will get rejected simply as a result of either no picture or one that has no taste.
You also want to be working on beefing up your profile. Fill it with as much content so that people get a true sense as to who you are when they have finished reading your biography. If you have a personal website or blog to send them to for further information, then post those links as well.
One more thing before I call it a day is your status update. On Facebook, like most social sites, you can put up your current status…..Having my morning coffee…..taking the kids to school….off to the rat race…I think you get the idea. What you don’t want to do is use this platform as a means to “spam” whatever product or service you have to offer. There are people who put up status updates such as: come and listen in on tonight’s amazing webinar on the yet to be launched super duper magic berry juice. It is only grown on one island and we have the exclusive rights to the plant and no one else can get their hands on it. Begin building your list of 100, invite all your friends and anyone who knows your name and lock in your legacy position…..blah, blah, blah. I think you get my drift yet so many people still do this but not to this extreme.
You want to put up thoughts of the day or a “feel-good” idea. Perhaps you are heading out for a couple of days on a mini-vacation and it is more informative than anything else. I would highly encourage you to stay away from the “spam” like status or else you will instantly lose your credibility.
Stay tuned for my next installment where we will take a closer look at adding/inviting friends and accepting friendship requests."
More on getting you going on your Social Media journey this week!!
Elizabeth



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