August 31, 2009

7 Beginner Blogger Blunders and How To Avoid Them!

This past weekend I have been in touch with a number of midlife entrepreneurs, many of them friends and part of the tribe at New PrimeTime.com Most have expressed the desire to start blogging more often. This is exactly what I suggest as a first step-launching with a toe into the chilly water so to speak… into the social media world!

Here in the Midwest, there is a startling crispness to the early morning air-as in waking up to temps in the low 40's! After the extreme heat and humidity we experienced on our vacation though the Midwest into Ontario Canada…it comes as a shock! We are heading into FALL 09!

A good time to start planning and focusing on "what's next?"  With that in mind….there will be a series of strategic ideas and articles that will be posted to get you newbies started in the world of Social Media! More ideas coming as well!

One of my favorite resources is Hubspot. Here is an article I thoroughly enjoyed on blogging and the blunders to avoid when setting up your blog.



"I've recently finished reading Clear Blogging by Bob Walsh. If you're thinking about starting a blog or already have one, I think you'll find some really useful information in the book. It is a practioner's guide to blogging. [Disclaimer: Bob interviewed me for the book so I have a section in there about using the social content sites to build traffic]. Having started three blogs of my own and helped several others kick theirs off too, I've found some common mistakes that beginning bloggers (or would-be bloggers) make.

This article is intended for beginning bloggers. However, even if you're a long-time blogger, bookmark this article so that you can forward it along to your friends and family when they make these common mistakes. I'll bet you a dollar that you know at least one person that is making each of these mistakes.

7 Common Mistakes When Beginning Blogging

1. Never actually launching it: This is likely the most common mistake. Sure, you've been meaning to get your blog kicked off. You may have even authored your first article. But guess what, it's not a blog until you actually publish something.

2. Using a sub-domain (ex: myblog.typepad.com): If you're going to go to the trouble to start a blog, then you owe it to yourself to get started right. Even if you decide to use one of the many popular free blogging services, you should register your own domain name. There are many reasons for this, but the most important is control over your website URL. This is one of the few decisions about your blog that is going to be difficult to fix later. Trust me on this one, the price is worth it. [Note to self: Add a check to the website grader to let people know when they've made this blunder]

3. Spending too much time on design: Don't let the design of your blog get you bogged down. Pick one of the many existing templates out there that are free or close to it and go ahead and get started. You can always change templates later. Besides, blogs are fundamentally about content. Aesthetics help, but your first focus should be on authoring great content.

4. Not telling anyone about it: The beginning days of a blog are the hardest. You don't have anyone linking to you, the search engines are not ranking you (and maybe not even indexing you). So, there's really only one source of traffic: Direct contact. The best way to get a new blog launched is to tell people in your network that you now have a blog. Many people are a little reluctant to do this becomes it seems vain or boastful. As long as you're sending the notification to people that have an interest in your topic, there's nothing wrong with it.

5. Getting discouraged too early: Most things in life worth doing take time. Blogging is no different. You should give yourself at least 6 months (perhaps even a year) to determine what kind of interest there is out there before giving up due to lack of traffic. Early momentum is hard, but once things start moving, lots of things will start working in your favor.

6. Too many blidgets: Given how easy it is to add various blog widgets to your blog, it's tempting to go overboard. Resist the temptation. In the early weeks, focus on the basics: Content, comments, categories and perhaps a blog roll. Save the fancy stuff for later.

7. Monetizing too early: Just because Google makes it easy to throw ads up on your blog doesn't mean you should. With minimal traffic, the amount of money you are going to make is neglible (probably pennies a day). If you're serious about blogging, you'll first focus on building an audience before even attempting to try and make money at it. Trying ads out on your blog too early will reduce the chances of your getting that critical early traffic.

I'm sure there are many more common mistakes. Which ones do you see people make the most often? Share your thoughts and leave a comment and make the blogosphere a better place."

As a footnote…I strongly suggest you set up your blog on Wordpress-please! More on that later!

Excellent resources to go to are Denise Wakeman of the BlogSquad and another friend…Cathy Perkins of the Wordpress Wizard!

Both have excellent sites with oodles of information!

Enjoy!

Elizabeth

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Comments on 7 Beginner Blogger Blunders and How To Avoid Them! »

August 31, 2009

Denise aka The Blog Squad @ 11:10 pm

Elizabeth, thanks for the shout out. I agree with all of the points. My advice to new bloggers about telling folks about their blog is to write 7-10 posts BEFORE they start telling everyone. Worse thing is to send people to a blog with one post. Give new visitors enough content to get a sense of who you are, what your passions are and what they can expect to find on the blog.

Blog on!

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