PLAY BIG OR GO HOME!

There is no Easter Bunny…really? Also there isn't an easy fast way to build your internet marketing business.

Sorry to dissolve the fairy dust surrounding that whimsical tale!

With the recent influx of corrupt business practices as headlines in the news you'd think people finally get it that

"there is NO GET RICH QUICK" program -especially online! I have learned the hard way about trusting the "gurus" on how to make lots and lots of money online-overnight!

I believe I have found some tremendous resources and have come up with some tips and resources which I will be sharing with you over the next few weeks. Stay Tuned!

I am committed to expanding your awareness of trusted resources so your learning curve AND results are accelerated!

I found this delightful article this morning from Sonia Simone of Teaching Sells that really made me giggle.

I couldn't have written it any better so thought I'd share with you!

Perfect timing for a rainy Saturday morning! Enjoy…and add your comments and share some of your stories.

"Now I'm not going to bash anyone in these preliminary articles. But between you and me, have you

ever noticed how some of the well-known gurus in "Internet Marketing" make it sound like any chimp

can create an information product?

Find a keyword phrase on some weird niche topic, scatter some mildly informative content around the

Web to rank on Google, then spend a tequila-soaked weekend slapping something together that answers

your market's 10 Most Blindingly Obvious Questions.

The gurus tell you to sell this thing for $27 to one billion people, thus making $27 billion. From there on

out, it's all beachfront mansions and Lamborghinis.

I hate to tell you this, I really do. But, at least in 2009, it just plain doesn't work.

Also, there's no Easter Bunny. Sorry.

I know, it's pretty brutal to have to hear all of this from me this way. But trust me, life is better when

you're not living a lie.

Quality counts

You probably actually could make that strategy work, say, 5 or 6 years ago. As the corporate cliché

goes, all that low-hanging fruit was just . . . well, hanging there.

But in 2009, you're going to have to get real.

If you want to make a serious, professional living, you have to create a product that offers significant

value. And that takes more than slapping together a 30-page eBook that's 25 pages of blurry screen shots.

You have to solve real problems. You have to have real answers. And you have to position yourself as a

thoughtful authority who's going to be around longer than the next Google Slap.

It's time to put the Big Boy Pants on

As tempting as it may be, real businesses don't come from products that take a few hours to create.

Real businesses come from a deep understanding of your market and what drives them. They come

from delivering high-quality answers to pressing problems. And they come from a commitment to your

customers that no slap-dash product can ever give.

If you want to compete today, you have to be better than the ten thousand guys who buy "get rich

quick" products and put cheap junk into the marketplace.

I'm not saying get rich slow. I'm saying get rich smart.

Sure it's harder

If you've ever succumbed and bought one of the "any lazy idiot can do it" products, you probably feel

pretty dumb about it.

Because it turns out that a lazy idiot can't create a serious online business. Or anyway, he can't do it well.

In today's environment, there's just too much competition. Customers are too skeptical. Pay-per-click is

too expensive. And every month, information entrepreneurs are competing with more and more

information that's available for free.

Fortunately, you aren't a lazy idiot. You've read all of this post, for example. Even though several of the

words had multiple syllables.

You're not looking for magical fairy dust. You're not a get-rich-quick dreamer. You're just looking for a

serious, reliable system that gives you the structure for an enduring business.

A system that does what it says it will do, at a fair price."

We have some thoughts on that. So stay tuned.