July 8, 2009
Facebook Friends are AGING!
As you all know, the faithful tribe we're attracting here online…everything is moving so fast today on the web!
One of the most amazing examples of how to use social media to bring us all together..and as a relevant example is the CNN/Facebook integration
yesterday bringing the memorial service of Michael Jackson to us online.What a breathtaking experience! I really got it…I was enthralled by the fact that I as a 50+ woman was chatting and sharing comments and thoughts as the service progressed.What a feeling of total connectivity to the experience. This is the power of the disruptive chaos we are all in right now in the world!
Can you tell I'm excited?
I often write that by engaging in this brave new world is part of my philosophy and practice of "Living Young!"
The great news is that the demographics are showing that we're not alone…there has been a 515% increase in those joining Facebook over 55+ years old-can you believe it? One of the key values to living young forever is to have a strong community around you…not be isolated. This is a great way to stay engaged and in touch…What do you think?
Found this fascinating piece on the aging demographics on …twitter today..on the Social Media minute…for the full article..go here:
http://bit.ly/zidAj
Social media moves so fast, it's hard to keep up.
Facebook Demographic Is Aging
A research firm recently took a look at the data Facebook uses to know which ads to serve up to its users. Facebook's Social Ads platform has revealed that the number of users between 18-24 has grown only 5% from January to July of this year. Meanwhile, the number of users aged 25-24 has grown 61%. The 25-53 year-olds have grown 190%, and the social networking service has attracted 515% more people aged over 55.
What do these numbers mean? Well, in terms of growth, Facebook is attracting a much more mature audience. It should be pointed out that the number of young users has not perished, but the growth in other demographics is just taking off. It may be that Facebook was originally embraced by younger groups, and now parents and grandparents are signing on to keep up to date with their family members. Along the way, adults are discovering that Facebook is a fantastic utility for keeping up with their friends as well.
Also, this is ad-based data, which also is aimed at those in the 25-34 age bracket who have more disposable income that those 18-24. Another factor that points to skewed or incomplete data, the iStrategyLabs numbers say that high school and/or college students on Facebook have declined by 16.5% and 21.7% respectively. This might show that fewer Facebook users are reporting their school affiliation. However, that's doubtful, as many Facebook-ees identify themselves by the academic institution they're a part of."
This is a cool subject and I'd love to hear what your thoughts are?



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