Marketing to Midlife Women How to Turn Silver into GOLD (Part 2)

I admit it-I was overwhelmed with plans for fun for Valentine's with my honey and completely missed posting on Friday..oops!*&^  Here is Part 2.

Between 2005 and 2030, the total market of consumers between the ages of 18 and 59 will grow only about 7 percent larger. Meanwhile, the market of people over 60 will grow 81 percent. That's HUGE
This compelling information means around around 20.5 million more customers. (JUST IN USA!)
With so many of us turning silver (my hand is up for at least covering up the silver)-with such diverse interests and needs – what do we need to sell?
Creams, lotions, pills, and walkers?
HARDLY!
In the 1930s, it made sense to think of 65 and up as the age of obsolescence. Not anymore. If there's one clear trend it's this:
A whole new concept of what it means to be older is EVOLVING.
At NewPRimeTime.com, we know this!
The work we do with the University of Minnesota and Richard Leider, and AARP and Dan Buettner of the Blue Zones throws us smack in the middle of this whole new movement….and as early pioneers, this is very exciting work.
By and large…
Today's Older Generation Is Healthier
There's lots of talk about how life expectancy is soaring. Hogwash. Science doesn't expect anyone to live past 114 years. And that's the way it's been for a long time. What's changed, though, is how well we're living and how long we're doing so.

Studies are showing us that most of us at midlife have an extra 15-20  years in the middle of our lives that no other generation has ever had!

Only about 5 percent of the older population lives in nursing homes, according to agingresearch.org. We're shifting from acute to chronic ailments that may make life a little tougher, but don't stop us from doing and accomplishing all kinds of great things, regardless of age.
We're also getting in shape and staying in shape.

"Move baby move" is our new mantra.

Midlife Women are just moving away from " NO PAIN, NO GAIN".
There is a huge growth potential in flexibility and balance programs like Yoga, Gyrokinesis, NIA Dance and plain old walking! Many of us are rediscovering the childhood joy of riding bicycles through parks and nature trails.
We're discovering that bad health has more to do with bad habits than with heredity.

And that diet and exercise can even hold off diseases we might be genetically susceptible to.
If you're marketing to this crowd, you'd better throw in adventure travel, fitness products, vitamins, dignified fashions and sportswear – in general, a lot more "younger" products and sales pitches than anyone might have imagined 20 years ago.

More on why we love learning in midlife tomorrow! Look for part 3 on Tuesday!